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Consumer explainers · Money, moving and home

Lead Paragraph

Lead Paragraph answers the practical money questions people actually search for, from what a landlord can deduct from a deposit to what it costs to run a heat pump. We designed it, host it and look after it month to month.

Visit leadparagraph.com DesignHostingManagement

Captured from the live site. Click any screen to open it.

How it's built

01

Built around the question

Every card leads with the question as the headline and shows the reading time beside it. A visitor arriving from search can tell in one glance whether this is the answer they wanted and how long it will take, which is the whole job of an explainer site.

02

Light and dark, by choice

The site ships a theme toggle in the header, so a reader working through a long explainer at night can switch. It is a small thing that signals the site was built rather than assembled.

03

Performance taken seriously

Images are served as WebP and deferred below the fold, and the page is built on a child theme rather than a stock install, so the markup stays under control. The front page ships noticeably lighter than the news sites we run.

What it does

Under the hood

Platform
WordPress
Delivery
Cloudflare
Build
Child theme, so updates never overwrite custom work
Images
WebP, deferred below the fold
Transport
HTTP/2 over TLS, HSTS enabled

How we look after it

  • WordPress core, theme and plugin updates, checked before they reach the live site
  • Off-site backups with restores on request
  • Uptime monitoring with alerts
  • Security scanning and hardening
  • Performance kept in check as the archive grows

Designed, hosted, and kept updated, backed up and online every month since.

Want this for your site?

Tell us what you have and what it needs. We'll be straight about whether we're the right fit.